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Hong Kong: Generations of Cinema

Discipline
Intro

I was commissioned by the non-profit Visual Communications to design the artwork for their Hong Kong cinema screening.

Year

2022

Visual Communications' mission is to develop and support the voices of Asian American and Pacific Islander filmmakers and media artists who empower communities and challenge perspectives. Founded in 1970 with the understanding that media and the arts are powerful forms of storytelling, Visual Communications creates cross cultural connections between peoples and generations.

First, I sketched out the composition. The screening featured 7 films and short films, so I included a character or element from each film. Then, I chose a color palette that best represented all of the films and encapsulated Hong Kong as a whole. After I finalized the artwork, I resized the artwork for multiple social media and marketing platforms.

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Project Overview

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Problem Statement

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User Research

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Ideation & Sketching

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Visual & Brand Design

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Feature Breakdown

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Development

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Outcomes & Metrics

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Key Decisions & Reflections

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Next Steps