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LAAPFF 2023

Intro

In 2023, we continue to uplift Linda Mabalot’s regenerative impact and cultural abundance to Visual Communications and our communities.

Year

2023

Linda Mabalot was the beloved Executive Director of Visual Communications from the mid-’80s until her passing in 2003. 2023 commemorates the 20th year since Linda became an ancestor. Linda was always looking towards the future by cultivating what she called “youngbloods”, an emerging generation to carry forward the mission. Her super power was to make you believe that you also had super powers. She believed in you before you believed in yourself. The Festival’s Renewal towards joy and wellness reflect Linda’s vision of creating community with Artists and Allies. We rededicate our renewed work and the Los Angeles Asian Pacific Film Festival to Linda’s everlasting values.

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Project Overview

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Problem Statement

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User Research

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Ideation & Sketching

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Visual & Brand Design

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Feature Breakdown

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Development

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Outcomes & Metrics

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Key Decisions & Reflections

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Next Steps