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UCLA Esports
Discipline
Intro
UCLA Esports is a collegiate esports organization based in Los Angeles, California. It houses teams in League of Legends, Overwatch, Hearthstone, DOTA 2, Rocket League, Super Smash Bros Melee/Ultimate, and VALORANT.
Year
2022
My goal for the new UCLA Esports 2022 branding was to unify social media posts, YouTube thumbnails, and more. In the past, there was an issue with inconsistencies between designers. As the Graphic Design Lead, I created a comprehensive new style guide for all designers to follow for their designs. I implemented Figma into the design team, where everyone can collaborate and receive feedback on their designs in one place. I hosted workshops on how to use Figma within the staff.
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Project Overview
02
Problem Statement
03
04
User Research
05
Ideation & Sketching
06
Visual & Brand Design
07
Feature Breakdown
08
Development
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09
Outcomes & Metrics
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Key Decisions & Reflections
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Next Steps
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